Design and Made in Italy: how to relaunch key sectors
The world needs to be reassessed. A design overhaul is called for, and this presents a unique opportunity for Italy. The post-pandemic recovery brought a major uptick in Italian exports, which are among the most diversified in the world for number of products. This is the result of a massive creative effort that is amply represented by the key sector of fine wood furniture. The efficiency of family-run businesses, the resilience of niche product leaders and diversification are all factors that contribute to the success of Italian design around the world.