In the “phygital” world, enterprise is the perpetual fulcrum of a system that hinges on a community of persons. This is true of business, marketing and communications. New priorities are emerging in the race to keep customers – by capturing their attention, boosting credibility and instilling trust – with the primary focus on corporate identity and accountability.
The definition of America’s as a “boom” economy is amply justified by the 21 months of growth confirmed by the prestigious National Bureau of Economic Research. A historic fact comparable perhaps only to the 1960s of Presidents Kennedy and Johnson and the early Reagan years. Current fiscal stimulus amounting to nearly 6 trillion dollars is far more substantial than the New Deal or post-Second World War measures.
No real global strategy or collective response against the pandemic crisis has yet emerged. Even for those who in the past have led effective coordinated responses to crises –e.g. international terrorism (2001) and the 2008-2009 financial downturn (in other words the United States) – have for the first time ever gone “missing in action”. Thus, at least at the start, it has been everyone for themselves.
Joe Biden is not going to have an easy launch into the White House. Not only because of the way Donald Trump’s behaving but, essentially, because the Democrats have lost several seats in the House of Representatives and the Senate run-off elections in Georgia on January 5th could award the two missing seats to the Republicans, creating a “divided government” that would make it very difficult for Biden to stick to his agenda – especially in terms of the economy.
Not just for profit. With the end of the “turbo-capitalism” era, the world economy is turning increasingly clearly towards a new model. Therefore, while growth and positive economic results will remain essential, it will also be crucially important to achieve the right relationship with the local context, a renewed sense of community and a closer focus on environmental issues.
The second conference of the Aspen Corporate Initiative for the directors of external and institutional relations and communications of Aspen’s corporate members opened with a session on the future of transatlantic relations. The crisis in relations between Europe and the United States is not owed solely to Donald Trump’s recent policy decisions, but has much older roots and, most importantly, has had a considerable impact on the entire international geopolitical scenario.
