Milan
17 June 2013
E‐commerce, security, distribution channels: opportunities and challenges for businesses and consumers
At this national roundtable discussion, it was observed that the global phenomenon known as e-commerce is bringing about a paradigm shift in distribution models for products and services. In a scenario of constantly increasing online sales, growth in this sector seems unlikely to slow down, thanks also to the spread of new technologies – such as smartphones and tablets – that are making the consumer experience even more effortless. Globally, the number of cell phones far exceeds not only that of televisions, but also mundane everyday items such as toothbrushes.