Italy’s measured reopening after the acute stage of the pandemic has been distinguished by a steady flow of information, but that Italy has yet not learned how best to promote itself is problematic. Here’s the paradox: although rich in appeal of various sorts, the country remains incapable of making the most of its strong points.
No real global strategy or collective response against the pandemic crisis has yet emerged. Even for those who in the past have led effective coordinated responses to crises –e.g. international terrorism (2001) and the 2008-2009 financial downturn (in other words the United States) – have for the first time ever gone “missing in action”. Thus, at least at the start, it has been everyone for themselves.
Southern Italy needs a new vision for the future built on consideration of its system strongpoints and on a deeper scrutiny of its problems, with a view to identifying alternative proposals focused on the competitive capacity of those regions, with the goal of improving the business environment.
Not just for profit. With the end of the “turbo-capitalism” era, the world economy is turning increasingly clearly towards a new model. Therefore, while growth and positive economic results will remain essential, it will also be crucially important to achieve the right relationship with the local context, a renewed sense of community and a closer focus on environmental issues.
The second conference of the Aspen Corporate Initiative for the directors of external and institutional relations and communications of Aspen’s corporate members opened with a session on the future of transatlantic relations. The crisis in relations between Europe and the United States is not owed solely to Donald Trump’s recent policy decisions, but has much older roots and, most importantly, has had a considerable impact on the entire international geopolitical scenario.
