televisione

This national roundtable got underway with the observation that the digital revolution which began in the late 1990s has radically changed the world of television. Today, audiovisual content can be found on the internet, smartphones and tablet computers: transmission capacity has been boosted, general-interest TV is losing audience shares and the level of user customization is on the rise. Industry models are also changing – and fast. In the near future, the models for making television, delivering it to audiences, and making it attractive to advertisers will be very different.