National Programs

Italy, thanks to the wealth of its artistic, cultural and natural heritage, has always been a leader in the tourism sector. Today, however, this is no longer enough: Italy’s tourism sector is suffering a crisis and in order to overcome it, precise and timely political and industrial strategies are called for. What is the product to be sold? What tools are needed to sell it? Italy will lead the competition only where “Made in Italy” still holds meaning and value. The sector should focus on high professionality, multidimensional growth and innovation.

This conference focused on the demands faced by the future city. Big cities will have to attract, involve and assimilate ever greater numbers of people, who, in turn, will be seeking ever greater efficiency without sacrificing beauty and cultural identity. In an increasingly multicultural environment, cities are searching for new tools to render diverse elements compatible: smooth production processes, pleasing aesthetics and social cohesion. The also have to succeed in attracting tourism and then to manage it in a sustainable fashion.

This conference focussed on relaunching Italy’s economy in terms of productivity, training and flexibility. The debate revolved around the following issues: those measures best suited to making the system more competitive, new policies to improve human resources, the means to better integrate immigrants and women in the working population, proposals to lower labor costs and to increase flexibility in the labor market, the welfare state, and labor protection laws.