The importance of social responsibility
Western businesses are increasingly focused on social responsibility, making a point of thinking not just of profits but of the environment and workplace safety, for example. It is not just a matter of “doing good”: today, the market demands such attention. The consumer is aware, and a company’s social responsibility is a meter by which it is judged – turning good works into a clear marketing tool. Social responsibility represents value added, and is considered part and parcel of a given organization.

