The right business culture to be competitive
Discussions at this national conference began with recognition that, in a globalized economy where the standardization of consumption risks reducing competition between companies to a simple price war, a firm’s culture becomes a key selling point. In this regard, culture was interpreted in its broadest sense, as an amalgam of values, knowhow, and traditions handed down from generation to generation and which helps to shape the uniqueness of a given local area and the identity of a particular company.