From millennials to the silver economy: different generations of consumers
Kick-starting discussions at this Aspen Seminar for Leaders session was the observation that the traditional concept of the “generation” has made a comeback in public debate. This, in the age of breakneck disruptive change and without there having been, as in the past, any war or pestilence between generations – at least, not in the western world. The return of the concept of the collective as embodied by generations might appear to be in contradiction with an era as “me”-focused as is the present day.