Rome
11 July 2012
Promoting Italy’s image: focusing on strong points to improve competitiveness
The starting point for discussions at this national roundtable session was the observation that, in this time of crisis, revamping Italy’s image is not just a strategic priority, but also a pressing necessity. The problem was seen as originating, paradoxically, from within the country itself, with Italians engaging in some sort of exercise in self-flagellation by talking down their homeland whenever abroad.