Milan
16 March 2009
Low cost – high value: a new business model
Discussion at this roundtable event got underway with the participants citing recent figures indicating that 70% of Italians anticipate they will have to cut down on spending in 2009. The figure was 21% in 2001, 29% in 2002 and 42% in 2004. At a time of international crisis, this growing trend is forcing businesses to rethink their business models.