Tourism – The foreign press continued to make suggestions for tourism destination in Italy. The New York Times went to observe the evocative annual historic soccer tournament in Florence (June 30 – A Most Dangerous Game*), while the Washington Post rediscovered paradise on the beaches of x Lago Maggiore (June 26 – Paradise found: Lago Maggiore, the ‘Eden of Italy‘). El Mundo, on the other hand, described the charm of Verona and its plethora of cultural events, from the Opera Festival at the Arena to the monuments in the city (June 26 – Verona, sueño de una noche de verano), El Pais traveled the Amalfi Coast to visit the Parco dei Principi Hotel designed by Gio Ponti (June 26 – Un baño marino de azules en Italia). L’Express also wrote about a hotel, the style of the 50 years of the Il Pellicano Hotel at Porto Erole, a luxury structure that has welcomed guests such as Charlie Chaplin, Jackie Kennedy, and Gianni Agnelli (June 30 – En Toscane, l’hôtel Il Pellicano fête ses 50 ans).
Meanwhile, Italian real estate continued to attract investors and tourists. The New York Tiimes visited Umbria, where the real estate market is very active thanks to English buyers (1 luglio – House Hunting in … Italy), while El Pais wrote about a villa in Livorno whose walls were designed by Leonardo Da Vinci (June 30 – Leonardo da Vinci diseñó los muros de esta villa hace cinco siglos). And L’Express told its readers about Palazzo Diana Trieste, recently restored with a mixture of tradition and modernity (June 26 – Un palais italien transformé en appart familial).
Finally, the Financial Times ran an articles about other villas whose Italian charm attract tourists: English country homes built in Italian style after British nobels returned from the Grand Tour (June 26 – A new wave of Grand Tourists*).
Food – As always, the foreign press was interested in the agrifood sector and culinary Reuters and the Financial Times reported on the stock exchange listing of Masi Agricola, the company that produces the famous Amarone (June 30 – Wine maker Masi Agricola to debut on Milan’s bourse on June 30; June 28 – Masi Agricola to become latest small Italian group to list*), while Liberation underlines the basic role of the Sikh in the production of Parmigiano Reggiano (June 29 – Le parmesan italien sauvé par les Sikhs).
Italian food continues its success abroad. Bloomberg told its readers about the opening of Cafe Murano in Covent Garden, a place for quality food in the lively London neighborhood (June 30 – Cafe Murano Brings Quality Italian to Covent Garden Wasteland—Just Skip the Mains).
Style – There were also articles about fashion and style. After the Milan fashion shows, Bloomberg discovered Bogliani, a brand to know after Fashion Week (June 26 – The One Brand You Need to Know About From Milan Fashion Week), and L’Express praised Armani, celebrating 40 years of reinventing men’s fashion (June 30 – Giorgio Armani, l’homme universel).
Les Echos reported on the plans of swimsuit company Arena to conquer the American market americano (July 2 – Arena veut titiller son rival Speedo aux Etats-Unis), while Bloomberg published a piece on Yoox and its merger with Net-a-Porter, creating the world’s largest online luxury e-trade operator (July 1 – Net-a-Porter’s Massenet Says Yoox Merger Just Beginning). Finally, there were articles on the new Italian-made cars, with special attention on the new Alfa Romeo Giulia (Liberation, June 26 – Alfa Romeo : avec Giulia, c’est du sérieux; Les Echos, June 28 – Pourquoi Fiat rêve de relancer Alfa Romeo*) and the Ferrari 488 GTB (Wall Street Journal, 26 – Meet Ferrari’s Latest Power Play: The 488 GTB*).
* marked articles viewable online upon payment or registration