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Il Made in Italy sta perdendo colpi. Vince solo chi punta sulla creatività

    • Ricerca
    • Research
    • 26 June 2007
    • June 2007
    • la Repubblica
    • 26 June 2007
    Evento correlatoFrom "Made in Italy" to "Italy's best"

    The conference stemmed from an analysis of how the Made in Italy label is perceived in major countries. The debate highlighted that, although businesses operating in the so-called three "F" sectors of the Italian economy (namely, food, fashion and furniture) are sought after, outside Italy there is recognition of the existence of other areas of excellence which deserve to be rewarded.