New consumer models and new lifestyles in times of crisis. Risks and opportunities for businesses
“This plague has been a great scourge, but it has also served as a good broom, for it has swept away some, my children, from whom I never thought we would free ourselves… If things always worked out this way with the plague, it would really be a sin to speak ill of it”. It was in these words that the character of Don Abbondio, in Manzoni’s The Betrothed, described the epidemic that had brought about the demise of Don Rodrigo.