For some time now, coverage of fashion has been one of the major contributors to raising Italy\u2019s profile in the international media. Yet the buzz surrounding the latest men’s fashion shows marks a new turning point, especially when read in light of Milan\u2019s comeback \u2013 carefully devised by the National Chamber for Italian Fashion \u2013 as the international fashion capital, characterized by the international press in recent weeks as posing a “challenge” to the glamorous catwalks of Paris and New York.<\/p>\n
Indeed, reading the reports of foreign correspondents and fashion experts, what stands out most is how various players in the country are pulling together to make it happen. Fashion critics and buyers attending two back-to-back events, first Pitti Uomo in Florence and then Milan Fashion Week, were taken from one fashion capital to the other via a high-speed train service specially put on for them and dubbed the Treno della moda<\/em>, or \u201cFashion Express\u201d. Added to this, the journalists present did not confine themselves to reviewing the clothing collections. Indeed, the two events resulted in several articles being published detailing Florence and Milan\u2019s cultural and tourist offerings, accompanied by customary pieces on the Italian lifestyle.<\/p>\n While fashion might \u2013 as The New York Times<\/em> described it during Pitti Uomo in Florence – be “unavoidable”, the fact that fashion shows are no longer the main attraction in themselves but a magnet for international visitors has definitely become a plus. The drawback is that, for the moment, only a limited number of albeit significant countries \u2013 namely, the United States and France \u2013 have the turned the media spotlight on the sector.<\/p>\n Indeed, the disproportionate number of related articles published in American and French newspapers compared to other countries is evident. Ensuring that the same level of coverage is accorded in other markets would perhaps also help bring new tourists \u2013 over and above fashion buyers \u2013 interested not so much or solely in viewing the best looks to strut the catwalks, but in \u201ctaking in\u201d the style that graces Italian cities every day.<\/p>\n","protected":false},"excerpt":{"rendered":" For some time now, coverage of fashion has been one of the major contributors to raising Italy\u2019s profile in the international media. Yet the buzz surrounding the latest men’s fashion shows marks a new turning point, especially when read in light of Milan\u2019s comeback \u2013 carefully devised by the National Chamber for Italian Fashion \u2013 as the international fashion capital, characterized by the international press in recent weeks as posing a “challenge” to the glamorous catwalks of Paris and New York.<\/p>\n","protected":false},"author":2357,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"freetags":[],"tipologiapin":[2375],"tag_tecnica":[],"temi_aspen":[],"attivita_internaz_in_essere":[],"attivita_internaz_concluse":[],"studi_e_ricerche":[],"class_list":["post-72263","pin","type-pin","status-publish","hentry","tipologiapin-foreign-press-italys-success-stories"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/pin\/72263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/pin"}],"about":[{"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/types\/pin"}],"author":[{"embeddable":true,"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/users\/2357"}],"version-history":[{"count":0,"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/pin\/72263\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/media?parent=72263"}],"wp:term":[{"taxonomy":"freetags","embeddable":true,"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/freetags?post=72263"},{"taxonomy":"tipologiapin","embeddable":true,"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/tipologiapin?post=72263"},{"taxonomy":"tag_tecnica","embeddable":true,"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/tag_tecnica?post=72263"},{"taxonomy":"temi_aspen","embeddable":true,"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/temi_aspen?post=72263"},{"taxonomy":"attivita_internaz_in_essere","embeddable":true,"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/attivita_internaz_in_essere?post=72263"},{"taxonomy":"attivita_internaz_concluse","embeddable":true,"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/attivita_internaz_concluse?post=72263"},{"taxonomy":"studi_e_ricerche","embeddable":true,"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/studi_e_ricerche?post=72263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}