{"id":49231,"date":"2010-06-08T13:51:17","date_gmt":"2010-06-08T11:51:17","guid":{"rendered":"https:\/\/www.aspeninstitute.it\/other-initiatives\/"},"modified":"2022-07-22T11:23:38","modified_gmt":"2022-07-22T09:23:38","slug":"other-initiatives","status":"publish","type":"page","link":"https:\/\/www.aspeninstitute.it\/en\/other-initiatives\/","title":{"rendered":"Una bella \u201cimpresa\u201d!"},"content":{"rendered":"

The core concept and objectives of the project<\/strong><\/p>\n

Over the past thirty years, the \u201cepic\u201d narrative of industry that characterized the post-World War II reconstruction years has waned in Europe, especially in Italy, and the virtuous relationship between life, work, and industry has broken down.<\/p>\n

Being in industry is today often perceived negatively by the public at large, and especially by young people. It is crucial for the future of Italy and its economy to counter this frequently quite prevalent \u201canti-industrial\u201d mindset, so as to replace it with a fresh new narrative on being in business<\/em>, and in particular, on being in<\/em> manufacturing<\/em>, highlighting that industry brings benefits for all, not just entrepreneurs.<\/p>\n

Aspen has therefore decided to launch Una bella \u201cimpresa\u201d!<\/a><\/em><\/strong>, a multifaceted project with a number of different strands, incorporating: a scientific study<\/em> component, as a natural extension the Institute\u2019s role as a think tank; an educational<\/em> element, aimed at passing on the wealth of experience of the Institute\u2019s members; and lastly, communications <\/em>and publicity <\/em>activities geared to bringing the new narrative to wider public attention.<\/p>\n

Activities<\/strong><\/p>\n

The project offers an avenue for further exploration of the subject, and in more concrete terms has launched the following series of activities and studies, which will become the focus of a dedicated website www.unabellaimpresa.it<\/a>:<\/p>\n