Brandnames live in a complicated, multidimensional world, in a dynamic system that demands well-defined, unique, memorable, seductive personalities. A brand suggests to the consumer a series of symbols and values that make up that consumer’s attitude and desires in a vast social environment. Participants went so far as to speak of a “brand alchemy”. Businesses must take into account new social and cultural trends to maintain their customers, and phenomenons such as budget crises, recession, anti-global movements, and so on, demonstrate the vulnerability of brandnames. In a period of rampant economic globalization, brands recognized around the world are still few and far between. Businesses that can capture worldwide attention will have distinct advantages. Finally, participants noted a growing sensibility in consumers as regards ethics and social responsibility. A business whose brand connotes “values” also has a leg up.<\/p>\n","protected":false},"excerpt":{"rendered":"
Brandnames live in a complicated, multidimensional world, in a dynamic system that demands well-defined, unique, memorable, seductive personalities. A brand suggests to the consumer a series of symbols and values that make up that consumer’s attitude and desires in a vast social environment. Participants went so far as to speak of a “brand alchemy”. Businesses must take into account new social and cultural trends to maintain their customers, and phenomenons such as budget crises, recession, anti-global movements, and so on, demonstrate the vulnerability of brandnames.<\/p>\n","protected":false},"author":2354,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"freetags":[],"tipologiaattivita":[2636],"tag_tecnica":[],"temi_aspen":[],"attivita_internaz_in_essere":[],"attivita_internaz_concluse":[],"studi_e_ricerche":[],"primi_nel_tema":[],"tag_tecnici":[],"tag_formato":[],"class_list":["post-52382","attivita","type-attivita","status-publish","hentry","tipologiaattivita-national-roundtable-en-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/attivita\/52382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/attivita"}],"about":[{"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/types\/attivita"}],"author":[{"embeddable":true,"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/users\/2354"}],"version-history":[{"count":0,"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/attivita\/52382\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/media?parent=52382"}],"wp:term":[{"taxonomy":"freetags","embeddable":true,"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/freetags?post=52382"},{"taxonomy":"tipologiaattivita","embeddable":true,"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/tipologiaattivita?post=52382"},{"taxonomy":"tag_tecnica","embeddable":true,"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/tag_tecnica?post=52382"},{"taxonomy":"temi_aspen","embeddable":true,"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/temi_aspen?post=52382"},{"taxonomy":"attivita_internaz_in_essere","embeddable":true,"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/attivita_internaz_in_essere?post=52382"},{"taxonomy":"attivita_internaz_concluse","embeddable":true,"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/attivita_internaz_concluse?post=52382"},{"taxonomy":"studi_e_ricerche","embeddable":true,"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/studi_e_ricerche?post=52382"},{"taxonomy":"primi_nel_tema","embeddable":true,"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/primi_nel_tema?post=52382"},{"taxonomy":"tag_tecnici","embeddable":true,"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/tag_tecnici?post=52382"},{"taxonomy":"tag_formato","embeddable":true,"href":"https:\/\/www.aspeninstitute.it\/en\/wp-json\/wp\/v2\/tag_formato?post=52382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}