Relaunching tourism: analysis, tools, projects

Italy, thanks to the wealth of its artistic, cultural and natural heritage, has always been a leader in the tourism sector. Today, however, this is no longer enough: Italy’s tourism sector is suffering a crisis and in order to overcome it, precise and timely political and industrial strategies are called for. What is the product to be sold? What tools are needed to sell it? Italy will lead the competition only where “Made in Italy” still holds meaning and value. The sector should focus on high professionality, multidimensional growth and innovation. Institutions too must do their part, providing businesspeople with the necessary infrastructure and a single center for promotion and coordination in the tourism sector.